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''The course changed again.''
''The course changed again.''


{{dc|dc=A|s twentieth-century American writers}}, Ernest Hemingway and Norman Mailer each strove to achieve lasting success and power as novelists, two of {{pg|259|260}} These works, ''Death in the Afternoon'' (1932) and ''Advertisements for Myself'' (1959), occur at almost precisely the same point in their careers — after initial critical success for quasi-autobiographical war novels, after the consequent achievement of celebrity, and after a major disappointment when that celebrity alone was not enough to overcome the restrictive vicissitudes of their respective moments in publishing culture. Although their disappointments differed in degree — Hemingway’s ''A Farewell to Arms'' was published with missing profanity and an enforced blurring of the direct, explicit prose that he preferred{{sfn|Bruccoli|1996|p=119}} Mailer’s ''The Deer Park'' was rejected by eight publishing houses before a ninth (Putnam) picked it up solely because he was Norman Mailer {{sfn|Mailer|1959|p=230-231}} and with their next full-length books, both writers took urgent stances against the capitalist imposition of the social, implicitly performative role of “authorship” over and against their shared goals as writers who sought to capture truth in language as a prerequisite to presenting their works publicly.
{{dc|dc=A|s twentieth-century American writers}}, Ernest Hemingway and Norman Mailer each strove to achieve lasting success and power as novelists, two of {{pg|259|260}} These works, ''Death in the Afternoon'' (1932) and ''Advertisements for Myself'' (1959), occur at almost precisely the same point in their careers — after initial critical success for quasi-autobiographical war novels, after the consequent achievement of celebrity, and after a major disappointment when that celebrity alone was not enough to overcome the restrictive vicissitudes of their respective moments in publishing culture. Although their disappointments differed in degree — Hemingway’s ''A Farewell to Arms'' was published with missing profanity and an enforced blurring of the direct, explicit prose that he preferred{{sfn|Bruccoli|1996|p=119}} Mailer’s ''The Deer Park'' was rejected by eight publishing houses before a ninth (Putnam) picked it up solely because he was Norman Mailer{{sfn|Mailer|1959|p=230-231}} and with their next full-length books, both writers took urgent stances against the capitalist imposition of the social, implicitly performative role of “authorship” over and against their shared goals as writers who sought to capture truth in language as a prerequisite to presenting their works publicly.


Their stances in response to the writer/author alienation would initially differ thus: Hemingway saw this alienation as a paradox and sought to eliminate it through force of will and pedantry. Mailer, having learned from Hemingway (and writing not as a Modernist but Postmodernist), embraced the paradox and gave it center stage. Neither approach solved or could resolve the problems faced by the creative writer who must by definition become public property once he or she achieves publication, let alone critical or popular success. Consciousness of this problem and their ensuing struggles with it, expressed in ''Death in the Afternoon'' and ''Advertisements for Myself'', seems to have prevented both Hemingway and Mailer from publishing a fully formed novel for a decade (Hemingway’s ''To Have and Have Not [1938]'' was initially two long short stories, which he lumped together and published as a “novel” to quiet his critics). Their future success as novelists (which would in both cases be uneven) would depend for the remainder of their careers on how successfully each negotiated the inescapable alienation of writer from author that was intrinsic to mid-twentieth-century American authorship.
Their stances in response to the writer/author alienation would initially differ thus: Hemingway saw this alienation as a paradox and sought to eliminate it through force of will and pedantry. Mailer, having learned from Hemingway (and writing not as a Modernist but Postmodernist), embraced the paradox and gave it center stage. Neither approach solved or could resolve the problems faced by the creative writer who must by definition become public property once he or she achieves publication, let alone critical or popular success. Consciousness of this problem and their ensuing struggles with it, expressed in ''Death in the Afternoon'' and ''Advertisements for Myself'', seems to have prevented both Hemingway and Mailer from publishing a fully formed novel for a decade (Hemingway’s ''To Have and Have Not [1938]'' was initially two long short stories, which he lumped together and published as a “novel” to quiet his critics). Their future success as novelists (which would in both cases be uneven) would depend for the remainder of their careers on how successfully each negotiated the inescapable alienation of writer from author that was intrinsic to mid-twentieth-century American authorship.
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Hemingway had long wanted to write “the bullfighting book.” He first mentions the idea in his first letter to Maxwell Perkins, written when he was entering into contract with Boni & Liveright for his 1925 collection ''In Our Time''. (By 1926, he would switch allegiance to Perkins’s house, Charles Scribners’ Sons, with ''Torrents of Spring'' and ''The Sun Also Rises''.) After three of his first four books met with critical acclaim (''Torrents'' was universally considered negligible, a brutish and immature attack on former mentor Sherwood Anderson), he felt he finally had the professional cachet to write the nonfiction book on bullfighting.
Hemingway had long wanted to write “the bullfighting book.” He first mentions the idea in his first letter to Maxwell Perkins, written when he was entering into contract with Boni & Liveright for his 1925 collection ''In Our Time''. (By 1926, he would switch allegiance to Perkins’s house, Charles Scribners’ Sons, with ''Torrents of Spring'' and ''The Sun Also Rises''.) After three of his first four books met with critical acclaim (''Torrents'' was universally considered negligible, a brutish and immature attack on former mentor Sherwood Anderson), he felt he finally had the professional cachet to write the nonfiction book on bullfighting.


No one knows whether Leach’s letter interrupted Hemingway’s actual writing or merely his preliminary thinking about his next book. Although Hemingway establishes on the first page of ''Death in the Afternoon'' that this so-conceived “bullfighting book” will be as much about writing and authorship as bullfighting (the analogy is thoroughly developed throughout the book, hinging on the similarities in the economic, institutional and cultural mechanisms by which any art form is produced for a paying public), the first several chapters merely introduce the milieu, the spectacle, and its value to the writer, who tries in the night to remember which amongst thousands of details results in a feeling—for it is by strict focus on and adherence to such details, the narrator believes, a writer can convey real feeling and avoid cheap tricks and sentiment. The detail is the contrast between a gored matador’s thighbone and his dirty underwear. {{sfn|Leach|1930|p=20}} Mailer would approve.
No one knows whether Leach’s letter interrupted Hemingway’s actual writing or merely his preliminary thinking about his next book. Although Hemingway establishes on the first page of ''Death in the Afternoon'' that this so-conceived “bullfighting book” will be as much about writing and authorship as bullfighting (the analogy is thoroughly developed throughout the book, hinging on the similarities in the economic, institutional and cultural mechanisms by which any art form is produced for a paying public), the first several chapters merely introduce the milieu, the spectacle, and its value to the writer, who tries in the night to remember which amongst thousands of details results in a feeling—for it is by strict focus on and adherence to such details, the narrator believes, a writer can convey real feeling and avoid cheap tricks and sentiment. The detail is the contrast between a gored matador’s thighbone and his dirty underwear.{{sfn|Leach|1930|p=20}} Mailer would approve.


For the first six chapters, ''Death in the Afternoon'' promises to unfold as the observations of a writer (the narrative “I”) engaging with the culture, history, form, and presentation of the Spanish bullfight and, by extension, the character of the Spanish nation and people. Even had Hemingway not delivered something far more difficult, problematic, and admittedly obscure,{{pg|262|263}}the reading public (expecting something more in line with his war novels and Nick Adams stories) would have been surprised by this strange departure from fiction by the already restrictively codified “Ernest Hemingway.” Mailer mentions his own experience with such codification—one of many aspects of authorship—and how it can intrude into and contaminate the space of writing in ''The Spooky Art'', when he reflects on this very intrusion:
For the first six chapters, ''Death in the Afternoon'' promises to unfold as the observations of a writer (the narrative “I”) engaging with the culture, history, form, and presentation of the Spanish bullfight and, by extension, the character of the Spanish nation and people. Even had Hemingway not delivered something far more difficult, problematic, and admittedly obscure,{{pg|262|263}}the reading public (expecting something more in line with his war novels and Nick Adams stories) would have been surprised by this strange departure from fiction by the already restrictively codified “Ernest Hemingway.” Mailer mentions his own experience with such codification—one of many aspects of authorship—and how it can intrude into and contaminate the space of writing in ''The Spooky Art'', when he reflects on this very intrusion:
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''Death in the Afternoon’s'' nine Author/Old Lady dialogues function as a kind of Greek chorus, as each provides a space for reflection on the nonfiction bullfighting discussion that precedes it. These sections each describe a specific kind of danger to which both art and artist are susceptible within capitalist production; by content and structure these sections echo, with minimal fanfare, the nine circles of Hell from Dante’s ''Inferno''.
''Death in the Afternoon’s'' nine Author/Old Lady dialogues function as a kind of Greek chorus, as each provides a space for reflection on the nonfiction bullfighting discussion that precedes it. These sections each describe a specific kind of danger to which both art and artist are susceptible within capitalist production; by content and structure these sections echo, with minimal fanfare, the nine circles of Hell from Dante’s ''Inferno''.


The fanfare is minimal but literal. The entrance of the Old Lady and the descent into hell are heralded by a trumpeter at the end of Chapter 6: “[T]he trumpet sounds and the very serious, white-haired, wide old man, his name is Gabriel, in a sort of burlesque bullfighter’s suit . . . unlocks the door of the toril and pulling heavily on it runs backward to expose the low passageway." {{sfn|Hemingway|1932| p=61-2}} In the next chapters, Hemingway will literally burlesque the Armageddon wrought on art by the capitalist system of production, performing his erudition (in what he will reveal as a direct response to Huxley) by alluding to several dramatic forms and specific dramatic texts, including the morality play (one more burlesque than apostrophic), tragedy, and Romeo and Juliet (specifically the line “He jests at scars who never felt a wound”). His purpose, although never more overt than the passing reference to Gabriel and the Café Fornos (from forno, Italian for “Hell”), {{sfn|Hemingway|1932|p=105}} is to illustrate that authorship (as opposed to writing) is a burlesque performance, a low-comedy, symptomatic of a system of decay and putrefaction. He invites the careful reader to compare his Author to Dante’s Virgil (addressed as “guide,” “Master,” and “Author” {{sfn|Dante|1994|p=[1.85]}}) and to thus perceive the analogy and its scathing commentary on the degradation wrought on art and artist by the mechanisms of popular consumption. {{efn|The specifics of how, why, and to what effect Hemingway constructs this allegory are presented in full in Justice, “A Pilgrim’s Progress into Hell: Death in the Afternoon and the Problem of Authorship” in The Bones of the Others, 92–118.}}
The fanfare is minimal but literal. The entrance of the Old Lady and the descent into hell are heralded by a trumpeter at the end of Chapter 6: “[T]he trumpet sounds and the very serious, white-haired, wide old man, his name is Gabriel, in a sort of burlesque bullfighter’s suit . . . unlocks the door of the toril and pulling heavily on it runs backward to expose the low passageway."{{sfn|Hemingway|1932| p=61-2}} In the next chapters, Hemingway will literally burlesque the Armageddon wrought on art by the capitalist system of production, performing his erudition (in what he will reveal as a direct response to Huxley) by alluding to several dramatic forms and specific dramatic texts, including the morality play (one more burlesque than apostrophic), tragedy, and Romeo and Juliet (specifically the line “He jests at scars who never felt a wound”). His purpose, although never more overt than the passing reference to Gabriel and the Café Fornos (from forno, Italian for “Hell”),{{sfn|Hemingway|1932|p=105}} is to illustrate that authorship (as opposed to writing) is a burlesque performance, a low-comedy, symptomatic of a system of decay and putrefaction. He invites the careful reader to compare his Author to Dante’s Virgil (addressed as “guide,” “Master,” and “Author”{{sfn|Dante|1994|p=[1.85]}}) and to thus perceive the analogy and its scathing commentary on the degradation wrought on art and artist by the mechanisms of popular consumption. {{efn|The specifics of how, why, and to what effect Hemingway constructs this allegory are presented in full in Justice, “A Pilgrim’s Progress into Hell: Death in the Afternoon and the Problem of Authorship” in The Bones of the Others, 92–118.}}


Although Hemingway lifts the structure of his dialogues from Dante, the specific sins do not map exactly. Most of Hemingway’s “sins” correspond directly to those described in Inferno’s circles, but he orders them differently as required by his own analysis. Once past the “Limbo” of the uncommitted (Chapters 1–6), the narrator states that, “At this point it is necessary that you {{pg|264|265}}see a bullfight,”{{sfn|Hemingway|1932|p=63}} and the Old Lady emerges from the imaginary public “crowd,” and they begin their descent through the following circles:  
Although Hemingway lifts the structure of his dialogues from Dante, the specific sins do not map exactly. Most of Hemingway’s “sins” correspond directly to those described in Inferno’s circles, but he orders them differently as required by his own analysis. Once past the “Limbo” of the uncommitted (Chapters 1–6), the narrator states that, “At this point it is necessary that you {{pg|264|265}}see a bullfight,”{{sfn|Hemingway|1932|p=63}} and the Old Lady emerges from the imaginary public “crowd,” and they begin their descent through the following circles:  
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Mailer’s overt project in constructing ''Advertisements for Myself'' was more pointedly novel-oriented than Hemingway’s. Whereas Hemingway set out to write a bullfighting book and ended up simultaneously producing both that and a strange appendage on alienation, Mailer states that ''Advertisements’''
Mailer’s overt project in constructing ''Advertisements for Myself'' was more pointedly novel-oriented than Hemingway’s. Whereas Hemingway set out to write a bullfighting book and ended up simultaneously producing both that and a strange appendage on alienation, Mailer states that ''Advertisements’''
purpose was to confront alienation head-on in order to “clear a ground” for his next novel, which was already underway. {{sfn|Mailer|1959|p=8}}
purpose was to confront alienation head-on in order to “clear a ground” for his next novel, which was already underway.{{sfn|Mailer|1959|p=8}}


In the opening paragraph of his “Note to the Reader,” which precedes the two Tables of Contents, Mailer overtly distinguishes author and writer. “The author,” he says, “taken with an admirable desire to please his readers, has{{pg|266|267}}also added a set of advertisements, printed in italics.” {{sfn|Mailer|1959|p=7}} In the next sentence, Mailer states that “[l]ike many another literary fraud, the writer has been known on occasion to read the Preface of a book instead of the book."{{sfn|Mailer|1959|p=7}} The distinction is subtle and probably instinctive; the role of the author involves production and requires awareness of his reader, whereas the writer is here presented as private consumer. That authorship is a fraught space is evident in Mailer’s ironic comment that he “will take the ''dangerous'' step of listing what I believe are the best pieces . . .” [emphasis added].{{sfn|Mailer|1959| p=7}}
In the opening paragraph of his “Note to the Reader,” which precedes the two Tables of Contents, Mailer overtly distinguishes author and writer. “The author,” he says, “taken with an admirable desire to please his readers, has{{pg|266|267}}also added a set of advertisements, printed in italics.”{{sfn|Mailer|1959|p=7}} In the next sentence, Mailer states that “[l]ike many another literary fraud, the writer has been known on occasion to read the Preface of a book instead of the book."{{sfn|Mailer|1959|p=7}} The distinction is subtle and probably instinctive; the role of the author involves production and requires awareness of his reader, whereas the writer is here presented as private consumer. That authorship is a fraught space is evident in Mailer’s ironic comment that he “will take the ''dangerous'' step of listing what I believe are the best pieces . . .” [emphasis added].{{sfn|Mailer|1959| p=7}}


Mailer then addresses the book’s structure with an explanation of his decision to provide two Tables of Contents, one chronological, provided for “anyone wishing to read my book from beginning to end,” and a second, organized by genre, “to satisfy the specialist.” {{sfn|Mailer|1959|p=7}} That he considers formal decisions authorial, as opposed to writerly, is implicit in his overt conscious awareness of audience. It is thus not exceptional that a book concerned primarily with authorship reflects that concern in its structural form, and it therefore follows that its fractured structure reflects the shifting, multiple, and sometimes contradictory roles played by one man who is writer, author, authority (if only on himself), and celebrity. Further, as Mailer assigns interest in genre to “the specialist” (to whom he “offers” the second table of contents), his thinking implicitly extends alienation throughout other capitalistic roles—the “specialist,” or professional reader, will necessarily be always/already alienated from the text by virtue of its implication in their own labor. Mailer the professional writer thus extends a token of solidarity to the professional reader—that token being an acknowledgment that professionals must not relinquish awareness of hierarchies and protocols in the performance of their work, even when that work brings in a supposedly private space of consumption. Mailer’s conceptual thinking analogizes thus:
Mailer then addresses the book’s structure with an explanation of his decision to provide two Tables of Contents, one chronological, provided for “anyone wishing to read my book from beginning to end,” and a second, organized by genre, “to satisfy the specialist.”{{sfn|Mailer|1959|p=7}} That he considers formal decisions authorial, as opposed to writerly, is implicit in his overt conscious awareness of audience. It is thus not exceptional that a book concerned primarily with authorship reflects that concern in its structural form, and it therefore follows that its fractured structure reflects the shifting, multiple, and sometimes contradictory roles played by one man who is writer, author, authority (if only on himself), and celebrity. Further, as Mailer assigns interest in genre to “the specialist” (to whom he “offers” the second table of contents), his thinking implicitly extends alienation throughout other capitalistic roles—the “specialist,” or professional reader, will necessarily be always/already alienated from the text by virtue of its implication in their own labor. Mailer the professional writer thus extends a token of solidarity to the professional reader—that token being an acknowledgment that professionals must not relinquish awareness of hierarchies and protocols in the performance of their work, even when that work brings in a supposedly private space of consumption. Mailer’s conceptual thinking analogizes thus:


<div style="text-align: center;">
<div style="text-align: center;">
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Mailer’s seven “Advertisement for Myself” sections function analogously to Hemingway’s Author/Old Lady dialogues, but whereas Hemingway burlesques qualities of readers into a character, Mailer’s approach is more direct. Speaking as author, he addresses the reader throughout as “you” (as Hemingway does just prior to the entrance of the Old Lady and Author and immediately after their unceremonious ''exeunt''). Perceiving Mailer’s project thus does not require the mental acrobatics whereby one watches Hemingway’s Author judge quick and dead readers. The Harvard-educated Mailer, having
Mailer’s seven “Advertisement for Myself” sections function analogously to Hemingway’s Author/Old Lady dialogues, but whereas Hemingway burlesques qualities of readers into a character, Mailer’s approach is more direct. Speaking as author, he addresses the reader throughout as “you” (as Hemingway does just prior to the entrance of the Old Lady and Author and immediately after their unceremonious ''exeunt''). Perceiving Mailer’s project thus does not require the mental acrobatics whereby one watches Hemingway’s Author judge quick and dead readers. The Harvard-educated Mailer, having
other things to prove, simply tells the reader in his “specialist” table of contents that his “advertisements” comprise the “Biography of a Style”. {{sfn |Mailer|1959|p=15}} Mailer’s author is the author; Mailer acknowledges that his readers can and will decide their own roles for themselves.
other things to prove, simply tells the reader in his “specialist” table of contents that his “advertisements” comprise the “Biography of a Style”.{{sfn |Mailer|1959|p=15}} Mailer’s author is the author; Mailer acknowledges that his readers can and will decide their own roles for themselves.


This acknowledgment, however, renders Mailer’s experience of authorship no less performative nor any less alienating than Hemingway’s. His “First Advertisement for Myself,” a lengthy if perhaps not entirely self-conscious response to Hemingway generally and ''Death in the Afternoon'' in particular, establishes alienation as intrinsic to the writer/author distinction on its opening page:
This acknowledgment, however, renders Mailer’s experience of authorship no less performative nor any less alienating than Hemingway’s. His “First Advertisement for Myself,” a lengthy if perhaps not entirely self-conscious response to Hemingway generally and ''Death in the Afternoon'' in particular, establishes alienation as intrinsic to the writer/author distinction on its opening page:
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eerie echo of all nine Hemingway dialogues in both generalities (content) and specifics (language)—in the thirty years between their publication, nothing about authorial alienation had changed.
eerie echo of all nine Hemingway dialogues in both generalities (content) and specifics (language)—in the thirty years between their publication, nothing about authorial alienation had changed.


Mailer’s identification of the stakes of the struggle against this alienation in his “Second Advertisement” echoes the pre-dialogue “unbearably clean”{{pg|269|270}}moment in ''Death in the Afternoon''. In this “Second Advertisement,” Mailer recounts two experiences: the writing of and the alienation resulting from the success of ''The Naked and the Dead.'' {{sfn|Mailer|1959|p=91}} He situates his subject position during its writing as one of forever lost innocence in which writing was a space of “humility” and incredible creative fluidity in which he could “write twenty-five pages of first draft a week,” {{sfn|Mailer|1959|p=91}} feeling all the while that “it seems to be at dead center.” {{sfn|Mailer|1959|p=92}} Its success had the lasting effect of catapulting him abruptly into a role for which he was unprepared: “Naturally, I was blasted a considerable distance away from dead center by the size of its success. . .My farewell to an average man’s experience (which he had needed to write the novel to begin with) was too abrupt,” and “I had been moved from the audience to the stage—I was, on the instant, a man—I could arouse more emotion in others than they could arouse in me.” {{sfn|Mailer|1959|p=92}} Like Hemingway’s writer sitting in the stands, witnessing Hernandorena’s goring, Mailer figures the writer’s role as one of audience member; like Hemingway’s Author in his dramatic dialogue, Mailer figures authorship as a performative role that necessarily alienates author from writer by virtue of relative exposure to the raw materials of writing and the process of production. Both Hemingway and Mailer place tremendous value on the kind of clarity that being “in the audience” allows. But whereas in Hemingway’s time, the illusion remained that struggle could result in victory, by Mailer’s, that illusion had been shattered, at least for Mailer.
Mailer’s identification of the stakes of the struggle against this alienation in his “Second Advertisement” echoes the pre-dialogue “unbearably clean”{{pg|269|270}}moment in ''Death in the Afternoon''. In this “Second Advertisement,” Mailer recounts two experiences: the writing of and the alienation resulting from the success of ''The Naked and the Dead.''{{sfn|Mailer|1959|p=91}} He situates his subject position during its writing as one of forever lost innocence in which writing was a space of “humility” and incredible creative fluidity in which he could “write twenty-five pages of first draft a week,”{{sfn|Mailer|1959|p=91}} feeling all the while that “it seems to be at dead center.”{{sfn|Mailer|1959|p=92}} Its success had the lasting effect of catapulting him abruptly into a role for which he was unprepared: “Naturally, I was blasted a considerable distance away from dead center by the size of its success. . .My farewell to an average man’s experience (which he had needed to write the novel to begin with) was too abrupt,” and “I had been moved from the audience to the stage—I was, on the instant, a man—I could arouse more emotion in others than they could arouse in me.”{{sfn|Mailer|1959|p=92}} Like Hemingway’s writer sitting in the stands, witnessing Hernandorena’s goring, Mailer figures the writer’s role as one of audience member; like Hemingway’s Author in his dramatic dialogue, Mailer figures authorship as a performative role that necessarily alienates author from writer by virtue of relative exposure to the raw materials of writing and the process of production. Both Hemingway and Mailer place tremendous value on the kind of clarity that being “in the audience” allows. But whereas in Hemingway’s time, the illusion remained that struggle could result in victory, by Mailer’s, that illusion had been shattered, at least for Mailer.


The analog to Hemingway’s response to Huxley may be found in Mailer’s “Third Advertisement,” in which he discusses the mostly negative reviews for his second novel, ''Barbary Shore'' (105–107). The “Fourth Advertisement,” which recounts in substantial detail his experience trying to publish ''The Deer Park'', goes beyond the limits of ''Death in the Afternoon'' and serves as the central scene in which readers are finally shown, not told, what it means to be an author.
The analog to Hemingway’s response to Huxley may be found in Mailer’s “Third Advertisement,” in which he discusses the mostly negative reviews for his second novel, ''Barbary Shore'' (105–107). The “Fourth Advertisement,” which recounts in substantial detail his experience trying to publish ''The Deer Park'', goes beyond the limits of ''Death in the Afternoon'' and serves as the central scene in which readers are finally shown, not told, what it means to be an author.


The “Fourth Advertisement” stands as the pivotal act in Mailer’s ''Advertisements'', the act that elevates the collection from a “great wreck” and “ragtag collection” {{sfn|Castronovo|2003|p=179}} to a narrative that has its own intrinsic drama, identified by David Castronovo as the “symbolic tale of one tormented consciousness trying to stay alive.” {{sfn|Castronovo|2003|p=180}} Although Mailer’s use of dramatic form is never as overt as Hemingway’s, he too was a product of highly canon-centric literary exposure, and despite his anticipation of full-blown Postmodernism, he remained subjugated to his innate internalization{{pg|270|271}}of classical Western literary form, in which the physical center of any narrative contains the pivot moment: the moment at which things that were previously only possible become either inevitable or impossible.{{efn|This is perhaps most evident in Shakespeare’s plays, usually occurring in III.ii, and subsequent literary works pre dating Modernism (Dickens’ ''Bleak House'' contains a striking meta-example; its central pivot occurs in iambic pentameter), but the phenomenon is hegemonic and not limited to literary prose writing. Bullfights and symphonies work on the same sort of narrative arc.}}
The “Fourth Advertisement” stands as the pivotal act in Mailer’s ''Advertisements'', the act that elevates the collection from a “great wreck” and “ragtag collection”{{sfn|Castronovo|2003|p=179}} to a narrative that has its own intrinsic drama, identified by David Castronovo as the “symbolic tale of one tormented consciousness trying to stay alive.”{{sfn|Castronovo|2003|p=180}} Although Mailer’s use of dramatic form is never as overt as Hemingway’s, he too was a product of highly canon-centric literary exposure, and despite his anticipation of full-blown Postmodernism, he remained subjugated to his innate internalization{{pg|270|271}}of classical Western literary form, in which the physical center of any narrative contains the pivot moment: the moment at which things that were previously only possible become either inevitable or impossible.{{efn|This is perhaps most evident in Shakespeare’s plays, usually occurring in III.ii, and subsequent literary works pre dating Modernism (Dickens’ ''Bleak House'' contains a striking meta-example; its central pivot occurs in iambic pentameter), but the phenomenon is hegemonic and not limited to literary prose writing. Bullfights and symphonies work on the same sort of narrative arc.}}


On the surface, the “Fourth Advertisement” presents in explicit detail the problems Mailer had selling—not writing, selling—''The Deer Park''. From an original editorial objection to six words stems an epic exposition of the underbelly of mid-century American publishing that encompasses eight major publishing houses, censorship, broken contracts, and the reverberations of that conflict back into the once-private space of writing in which Mailer experiences an epiphany regarding what is wrong with his novel to begin with—that it takes place in the wrong voice, the wrong tone—resulting in a complete rewrite in which those six words, once so important as to break a relationship with a publisher, ended up changed anyway—but in the service of art.
On the surface, the “Fourth Advertisement” presents in explicit detail the problems Mailer had selling—not writing, selling—''The Deer Park''. From an original editorial objection to six words stems an epic exposition of the underbelly of mid-century American publishing that encompasses eight major publishing houses, censorship, broken contracts, and the reverberations of that conflict back into the once-private space of writing in which Mailer experiences an epiphany regarding what is wrong with his novel to begin with—that it takes place in the wrong voice, the wrong tone—resulting in a complete rewrite in which those six words, once so important as to break a relationship with a publisher, ended up changed anyway—but in the service of art.
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{{Refbegin}}
{{Refbegin}}


{{Cite book| author-last= Bruccoli|author-first= Matthew J.|date= 1996|title= The Only Thing That Counts: Ernest Hemingway-Maxwell Perkins Correspondence|location= -New York|publisher= Scribner|ref=harv}}
*{{Cite book| author-last= Bruccoli|author-first= Matthew J.|date= 1996|title= The Only Thing That Counts: Ernest Hemingway-Maxwell Perkins Correspondence|location= -New York|publisher= Scribner|ref=harv}}
   
   
{{cite magazine |last= Castronovo|first= David|date= 2003|title= Norman Mailer as Mid-Century Advertisments|magazine= The New England Review|pages= 174-194|ref=harv }}
*{{cite magazine |last= Castronovo|first= David|date= 2003|title= Norman Mailer as Mid-Century Advertisments|magazine= The New England Review|pages= 174-194|ref=harv }}


{{cite book |last= Dante|first= Alighieri|date= 1994|title= The Divine Comedy: Inferno| translator-last= Pinsky| translator-first= Robert|location= New York|publisher= Farrar, Straus and Giroux |ref=harv }}
*{{cite book |last= Dante|first= Alighieri|date= 1994|title= The Divine Comedy: Inferno| translator-last= Pinsky| translator-first= Robert|location= New York|publisher= Farrar, Straus and Giroux |ref=harv }}


{{cite book |last= Hemingway|first= Ernest|date= 1932 |title= Death in the Afternoon|location= New York|publisher= Scribner's|ref=harv }}
*{{cite book |last= Hemingway|first= Ernest|date= 1932 |title= Death in the Afternoon|location= New York|publisher= Scribner's|ref=harv }}


{{cite book |last= Justice|first= Hilary K.|date= 2006|title= The Bones of the Others| location= Kent|publisher= Kent State UP|ref=harv }}
*{{cite book |last= Justice|first= Hilary K.|date= 2006|title= The Bones of the Others| location= Kent|publisher= Kent State UP|ref=harv }}


{{cite letter |last= Leach|first= Henry Goddard |date= 28 June 1929|title= Letters to Hemingway|location= Boston, John F. Kennedy Library|publisher= TS. Hemingway Collection|pages= |ref=harv }}
*{{cite letter |last= Leach|first= Henry Goddard |date= 28 June 1929|title= Letters to Hemingway|location= Boston, John F. Kennedy Library|publisher= TS. Hemingway Collection|pages= |ref=harv }}


{{cite letter |last= Leach|first= Henry Goddard |date= 2 May 1930|title= Letters to Hemingway|location= Boston, John F. Kennedy Library|publisher= TS. Hemingway Collection|pages= |ref=harv}}
*{{cite letter |last= Leach|first= Henry Goddard |date= 2 May 1930|title= Letters to Hemingway|location= Boston, John F. Kennedy Library|publisher= TS. Hemingway Collection|pages= |ref=harv}}


{{cite book |last= Mailer|first= Norman|date= 1959|title= Advertisements for Myself|location= New York|publisher= G.P. Putnam's Sons|ref=harv}}
*{{cite book |last= Mailer|first= Norman|date= 1959|title= Advertisements for Myself|location= New York|publisher= G.P. Putnam's Sons|ref=harv}}


{{cite book |last= Mailer|first= Norman|date= 2003|title= The Spooky Art: Some Thoughts on Writing|location= New York|publisher= Random House|ref=harv }}
*{{cite book |last= Mailer|first= Norman|date= 2003|title= The Spooky Art: Some Thoughts on Writing|location= New York|publisher= Random House|ref=harv }}


{{cite book |last= McGann|first= Jerome|date= 1993|title= A Critique of Modern Textual Criticism| location= Charlottesville| publisher= U of Virginia|ref=harv }}
*{{cite book |last= McGann|first= Jerome|date= 1993|title= A Critique of Modern Textual Criticism| location= Charlottesville| publisher= U of Virginia|ref=harv }}


{{Refend}}
{{Refend}}


[[Category:Articles (MR)]]
[[Category:Articles (MR)]]