User:NrmMGA5108/sandbox: Difference between revisions

No edit summary
No edit summary
Line 6: Line 6:
Then, after his death in 1961, Playboy used Hemingway’s obvious successor— Norman Mailer.
Then, after his death in 1961, Playboy used Hemingway’s obvious successor— Norman Mailer.


In 1956, Hefner hired ‘’Playboy’s’’ first renowned literary editor, Auguste Comte Spectorsky, an up-and-coming journalist, for the express purpose of elevating the magazine’s literary content. Hefner considered Spectorsky “a real heavyweight” because of his literary talents and East Coast connections. Spectorsky’s ‘’The Exurbanites’’ had recently reached the Best Sellers list, and he had the literary connections needed to “upgrade” ‘’Playboy’s’’ fiction (Fraterrigo 32). Once on the editorial board, Spectorsky began recruiting personal friends to contribute the magazine. He solicited fiction and non-fiction pieces from Ken Purdy, Philip Wylie, Vance Packard, and John Steinbeck. Even if Hefner and Spectorsky did not always agree on lifestyle choices, they were both committed to producing a virile, high-culture publication. Hefner’s vision was to embellish and surround sex with the trappings of high culture. Spectorsky, on the other hand, wanted to “reinvent sophisticated culture itself by bracketing it with heterosexual desire” (Gilbert 207). Combining nude pictorials with good writing and sophisticated advertising allowed ‘’Playboy’’ the opportunity to re-masculinize both reading and consumerism, two activities that were supposedly feminized during the post- war era.
In 1956, Hefner hired ''Playboy’s'' first renowned literary editor, Auguste Comte Spectorsky, an up-and-coming journalist, for the express purpose of elevating the magazine’s literary content. Hefner considered Spectorsky “a real heavyweight” because of his literary talents and East Coast connections. Spectorsky’s ''The Exurbanites'' had recently reached the Best Sellers list, and he had the literary connections needed to “upgrade” ''Playboy’s'' fiction (Fraterrigo 32). Once on the editorial board, Spectorsky began recruiting personal friends to contribute the magazine. He solicited fiction and non-fiction pieces from Ken Purdy, Philip Wylie, Vance Packard, and John Steinbeck. Even if Hefner and Spectorsky did not always agree on lifestyle choices, they were both committed to producing a virile, high-culture publication. Hefner’s vision was to embellish and surround sex with the trappings of high culture. Spectorsky, on the other hand, wanted to “reinvent sophisticated culture itself by bracketing it with heterosexual desire” (Gilbert 207). Combining nude pictorials with good writing and sophisticated advertising allowed ''Playboy'' the opportunity to re-masculinize both reading and consumerism, two activities that were supposedly feminized during the post-war era.


Spectorsky viewed ‘’Playboy’’ as his platform to “redefine male readers as ‘whole men’” (Gilbert 207). He wrote:
Spectorsky viewed ''Playboy'' as his platform to “redefine male readers as ‘whole men’” (Gilbert 207). He wrote:


<blockquote> Each issue is a tacit statement to [readers] that they are responsive to fine fiction and to pretty girls; to Lucullan dining and drinking and to serious articles and interviews that bear directly or philosophically on today’s serious issues; to sports cars and classical music, jazz, fashion, the struggle for civil rights, bache- lor high-life, and the world of business and finance. (qtd. in Gilbert 207) </blockquote>
<blockquote> Each issue is a tacit statement to [readers] that they are responsive to fine fiction and to pretty girls; to Lucullan dining and drinking and to serious articles and interviews that bear directly or philosophically on today’s serious issues; to sports cars and classical music, jazz, fashion, the struggle for civil rights, bachelor high-life, and the world of business and finance. (qtd. in Gilbert 207) </blockquote>


Spectorsky sincerely believed that ‘’Playboy’’ was a viable vehicle from which to “preach” his literary tastes. For Spectorsky, the literary selections would provide readers an outlet for discussing the pertinent issues of the day, affording them the knowledge needed for sophisticated conversations.
Spectorsky sincerely believed that ''Playboy'' was a viable vehicle from which to “preach” his literary tastes. For Spectorsky, the literary selections would provide readers an outlet for discussing the pertinent issues of the day, affording them the knowledge needed for sophisticated conversations.


It was important to Spectorsky to devise clear guidelines to ensure that the literature of ‘’Playboy’’ would celebrate a particular kind of masculinity. These
It was important to Spectorsky to devise clear guidelines to ensure that the literature of ''Playboy'' would celebrate a particular kind of masculinity. These


{{pg|1200|201}}
{{pg|1200|201}}